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Fetched! delivers perspectives and insights on all kinds of public relations topics including social media engagement, media relations, trade show publicity, and “This Week in Digital.” Join us as we dig into the concepts, challenges and solutions to common and complex marketing scenarios.

How Veterinarians Can Attract a Blogger’s Attention

How Veterinarians Can Attract a Blogger’s Attention

A few weeks ago, we talked about how partnering with bloggers can benefit your veterinary practice. Now that you know how beneficial blogger relationships can be for your veterinary practice, we're going to take a few steps back to talk about exactly how your...

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5 Elements to a Good Veterinary Case Study

5 Elements to a Good Veterinary Case Study

What makes a good veterinary case study? Well, the answer depends on what you are looking to accomplish with it. Do you need content for your website? Newsletter? A veterinary trade journal? Consumer media outreach? Since all require diverse elements and different...

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More Effective Ways Pet Brands Can Work with Bloggers

More Effective Ways Pet Brands Can Work with Bloggers

When it comes to advertising, nothing is more trusted than product or service recommendations from friends and family. And according to the Nielsen Global Trust in Advertising report, this trust extends beyond our immediate circle, and now includes reviews and...

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Setting up a Veterinary Facebook Page That Works: Part 2

Setting up a Veterinary Facebook Page That Works: Part 2

Now that you’ve created a Facebook page for your veterinary practice with an eye-catching cover photo and a comprehensive “about” section, as we discussed in “Setting Up a Veterinary Facebook Page That Works: Part 1”, let’s talk about how you can amp up your presence...

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Setting up a Veterinary Facebook Page That Works: Part 1

Setting up a Veterinary Facebook Page That Works: Part 1

Where do pet owners go every single day? Facebook. That’s right, the giant of social media is the new watercooler where people go to hear the latest news, not only from their friends and family, but also from the businesses they care about. There are more than one...

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