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Fetched! delivers perspectives and insights on all kinds of public relations topics including social media engagement, media relations, trade show publicity, and “This Week in Digital.” Join us as we dig into the concepts, challenges and solutions to common and complex marketing scenarios.
This Week In Digital = FB ads target brick & mortar visitors, IG sound autoplay + an Outlook watch out 😱 (September 25, 2017)
Facebook now allows marketers to serve ads to people who visit their stores IRL. Our team can currently target brick & mortar consumers through Reveal, but we have to manually pull the data and upload. The Facebook implementation will cut down on time and allow us...read more
How Owners, CEOs, Marketing Managers, PR Directors, and Sales Teams use Strategy to Succeed at Trade Shows We are getting many inquiries about the trade shows - the Aquatic Experience, NY VET, VMX 2018, WVC, GPE 2018, SuperZoo. For those of you working on booth...read more
This week in digital is action packed! With influencer marketing FTC guidelines, impact of AI on news publishing and moderation, and several client vertical updates, this is a (self-reported) top-five update. New FTC guidelines have been released on how influencers...read more
If you’re looking for a fun, exciting and effective way to get your product in front of a whole new audience of pet owners, look no further than pet bloggers who offer product reviews. This community, like the pet industry as a whole, is rapidly growing each year. For...read more
This week in digital brings advances in artificial intelligence (AI), Facebook Watch for reality television, and Musical.ly, among other excellent updates. According to a recent study by Dana Rebecca Designs, which included surveying 2,000 Instagram users to...read more