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Fetched! delivers perspectives and insights on all kinds of public relations topics including social media engagement, media relations, trade show publicity, and “This Week in Digital.” Join us as we dig into the concepts, challenges and solutions to common and complex marketing scenarios.
Similar to how an article in a local newspaper or magazine can lead to increased brand recognition and new customer appointments for veterinarians, an article on a high traffic pet blog (even if it’s outside of your immediate practice area) has the ability to produce...read more
When it comes to advertising, nothing is more trusted than product or service recommendations from friends and family. And according to the Nielsen Global Trust in Advertising report, this trust extends beyond our immediate circle, and now includes reviews and...read more
Now that you’ve created a Facebook page for your veterinary practice with an eye-catching cover photo and a comprehensive “about” section, as we discussed in “Setting Up a Veterinary Facebook Page That Works: Part 1”, let’s talk about how you can amp up your presence...read more
Where do pet owners go every single day? Facebook. That’s right, the giant of social media is the new watercooler where people go to hear the latest news, not only from their friends and family, but also from the businesses they care about. There are more than one...read more
Remember when you set up your veterinary practice's Facebook page? Maybe, like many practices, someone occasionally posts an update about the hospital or adds a photo. But you are now wondering, where are all the comments, likes and shares you thought would happen,...read more
Why didn’t your veterinary practice's newsletter garner the results you were looking for? You poured precious time and energy into developing a newsletter, spending weeks writing, editing and collecting information, and then even more time editing and finalizing the...read more