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Fetched! delivers perspectives and insights on all kinds of public relations topics including social media engagement, media relations, trade show publicity, and “This Week in Digital.” Join us as we dig into the concepts, challenges and solutions to common and complex marketing scenarios.

TWID = FB Page Stories + Nielsen measures Netflix + 2017 Pet Halloween Costumes (October 20, 2017)

This week in digital brings stories for FB Pages, advertisers amplify influencer content at lower rates and Americans spend $400MM on Halloween costumes. Facebook rolls out Stories for all Pages. Although Facebook Stories have not massed the same audience as Instagram...

This Week In Digital = Content marketing + Snapchat Context Cards + Sad Nationals fans with pets (October 13, 2017)

This week in digital brings content marketing strategies, Snapchat feature updates, adult media consumption, more feature updates, and dedicated, but sad, Nationals fans. A quick analysis of Coca-Cola, Geico and Under Armour content marketing strategies reveals...

This Week In Digital = Insta polls + social activations + Grumpy Cat (October 6, 2017)

This week in digital brings Twitter testing the length of tweets, polls in Instagram Stories and social media activations. among other excellent stories: Twitter testing extending the length of Tweets from 140 characters to 280 characters. The test includes select...

This Week In Digital = FB ads target brick & mortar visitors, IG sound autoplay + an Outlook watch out 😱 (September 25, 2017)

Facebook now allows marketers to serve ads to people who visit their stores IRL. Our team can currently target brick & mortar consumers through Reveal, but we have to manually pull the data and upload. The Facebook implementation will cut down on time and allow us...

How to Strategize for Trade Shows

How Owners, CEOs, Marketing Managers, PR Directors, and Sales Teams use Strategy to Succeed at Trade Shows We are getting many inquiries about the trade shows - the Aquatic Experience, NY VET, VMX 2018, WVC, GPE 2018, SuperZoo. For those of you working on booth...

This Week in Digital (September 15, 2017)

This week in digital is action packed! With influencer marketing FTC guidelines, impact of AI on news publishing and moderation, and several client vertical updates, this is a (self-reported) top-five update. New FTC guidelines have been released on how influencers...

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