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Fetched! delivers perspectives and insights on all kinds of public relations topics including social media engagement, media relations, trade show publicity, and “This Week in Digital.” Join us as we dig into the concepts, challenges and solutions to common and complex marketing scenarios.
4 Tips for Press Release Content & Format
If you're considering reaching out to the press with information about your veterinary practice, and in particular a case study, you need a method of delivery. The vehicle for sharing your story idea is the press release, which, when formatted accurately, clearly...
This Week In Digital = Dark posts coming to an end in 2018 + ecomm ad spend up + lessons from dogs and Red Bull (November 3, 2017)
This week in digital brings transparency updates from Facebook and Twitter, ecommerce ad spend up on social networks, and social media lessons from Red Bull and dogs. In the face of the federal government, social networks take significant steps towards advertising...
This Week In Digital = Social storefronts + FB updates + Halloween billions + Ruby (October 27, 2017)
This week in digital brings social networks emulate storefronts in B2C, FB introduces a new feed, billions spent on Halloween and Ruby, the goodest of dogs. Social networks are taking on features that emulate storefronts in an effort to make commerce level impact....
TWID = FB Page Stories + Nielsen measures Netflix + 2017 Pet Halloween Costumes (October 20, 2017)
This week in digital brings stories for FB Pages, advertisers amplify influencer content at lower rates and Americans spend $400MM on Halloween costumes. Facebook rolls out Stories for all Pages. Although Facebook Stories have not massed the same audience as Instagram...
This Week In Digital = Content marketing + Snapchat Context Cards + Sad Nationals fans with pets (October 13, 2017)
This week in digital brings content marketing strategies, Snapchat feature updates, adult media consumption, more feature updates, and dedicated, but sad, Nationals fans. A quick analysis of Coca-Cola, Geico and Under Armour content marketing strategies reveals...
This Week In Digital = Insta polls + social activations + Grumpy Cat (October 6, 2017)
This week in digital brings Twitter testing the length of tweets, polls in Instagram Stories and social media activations. among other excellent stories: Twitter testing extending the length of Tweets from 140 characters to 280 characters. The test includes select...