Media Relations Campaign
Voyce Pro Launch
Voyce Pro, designed specifically for veterinarians, wanted to launch at the 2015 American Veterinary Medical Association Conference. The company’s goal was to earn editorial coverage with the veterinary trade publications and raise awareness of the new monitoring program in the veterinary community. Fetching was engaged to reach out to reporters at the leading veterinary trades. Within a very tight timeframe, Fetching drafted a launch press release, a product information sheet, a company expert sheet, and a team biography page for the press kit. Using the approved press kit, the Fetching team reached out to journalists attending the AVMA conference as well as other veterinary trade publications to generate coverage of the Voyce Pro launch.
All of the leading veterinary trades, including DVM360, Veterinary Economics, Vet-Advantage, Veterinary Practice News, and Clinician’s Brief announced the product launch in print and online issues. Vet-Advantage decided to run the news as its cover story in the October issue, highlighting the “wearables trend.” To date, the campaign has generated 307,000 impressions.