The Farewell Pet Kit is a beautiful product designed to honor a beloved pet. The Kit includes a natural, well-sealed, simple to assemble pet casket or urn that allows pet owners to design their own farewell or shrine. Farewell had success with online sales, but wanted to earn positive review coverage to build its brand awareness amongst pet owners. Fetching’s goal was to earn reviews in pet blogs, and ensure that bloggers included Farewell’s website, pricing information, and product images.
Pet bloggers responded to Fetching’s pitch with heartfelt stories about their pets. Coverage, including product images, pricing and links to point of purchase, was earned in Pet360, She Speaks Bark, At The Fence, Green Little Cat, 7 Kids and Us, Confessions of a Rescue Mom, Theme Park Mama, and Nickel-and-Diming with Nikki, plus more placements to come.