This week in digital brings social networks emulate storefronts in B2C, FB introduces a new feed, billions spent on Halloween and Ruby, the goodest of dogs.
Social networks are taking on features that emulate storefronts in an effort to make commerce level impact. This comes in the form of Facebook carousel ads, Instagram shoppable ads, and Amazon Spark, and gives consumers the option to “shop” or browse product in a similar way they would in a brick-and-mortar store. At FWV, we’ve used shoppable or “storefront” ads and have seen great results in CPG.
Facebook introduces a new kind of feed called the “Explore Feed”, which is an alternative News Feed designed to help users discover content outside of their existing networks, like friends and Pages they already follow. It will not replace the News Feed, but will present the opportunity for users to discover brands if they’ve liked or shared similar content in the past.
This week in “tra-digital”:
Halloween spending is up 8% YOY at $9B in America. Here’s the breakdown:”
- Candy: $2.7B
- Costumes: $3.4B
- Other: $3.0B
- Facebook threatens to make publishers pay to promote their content on the platform.
- Frustrated with Facebook marketing? First, know I’m with you. Then commiserate with other agency complaints about Facebook.
- Instagram now lets people add guests to their live video streams
- Facebook tests web based VR within News Feed posts
- Snapchat turns to programmatic to sell inventory
This week in pets
- Dogs eat healthier than I do. Even dogs are eating Quinoa now. Blue Buffalo, a leader in the trend, is a best in class digital brand.
- Whiskas’ Kat Institute of Technology is a painfully cute adaptation of Silicon Valley.
Lastly, but not least: Meet Ruby, the goodest of dogs, who mothers all the animals she lives with.