This week in digital brings content marketing strategies, Snapchat feature updates, adult media consumption, more feature updates, and dedicated, but sad, Nationals fans.
A quick analysis of Coca-Cola, Geico and Under Armour content marketing strategies reveals success tactics:
- Under Armour creates a ton of utility. It maintains a robust health blog, leverages many owned smartphone applications on which they can push content out to and has invested heavily in capturing Google search intent that’s inspired by content.
- Coca-Cola employs the hub and spokes model of online marketing where article content is created on the website, published on social media, and then drives back to the website for further consumption. They harvest data gained from website visits and cycle it back into the content marketing program.
- Geico – known for entertaining in broadcast, the billion-dollar advertiser invests heavily in content that educates and informs users on insurance
According to eMarketer, adults will spend nearly half of their media day consuming digital content. eMarketer estimates that adults will spend an average of 12 hours, 1 minute per day with major media in 2017. Nearly half of that is with digital content. The majority of time spent within digital is on mobile devices.
Snapchat releases Context Cards into location based search queries on the platform. The feature enables people to access info about a venue tagged in a photo or video posted to the app.
- Here’s a case for local businesses: a restaurant chain running a Sponsored Geofilter around its locations could have those filters carry a Context Card. Then when a person adds the Sponsored Geofilter to their Snap, people viewing the Snap would be exposed to the brand and be able to swipe up for more information.
- Instagram Stories launches cross-posting to Facebook stories giving users the option to share Instagram Stories on Facebook as well.
- The back and forth continues between Snapchat and Instagram. Snapchat is twice as popular as Instagram when it comes to teen’s favorite social apps.
- Twitter reportedly will launch a bookmarking tool in the near future to further help users keep a list of items they want to refer back to
- How to use Polls in Instagram Stories
This week in pets
- Pedigree uses Facebook’s Masks feature to help you adopt a rescue dog. What value does it bring? The interactive feature lets you look like a dog and then helps you locate a dog nearby to adopt.
- Relive the anguish that was last night’s MLB NLDS Game 5 through the lens of Nationals fans who share photos of their pets on Twitter in desperate hope that it will spark a comeback. #heartbroken…