This week in digital brings Twitter testing the length of tweets, polls in Instagram Stories and social media activations. among other excellent stories:
Twitter testing extending the length of Tweets from 140 characters to 280 characters. The test includes select users to beta test the new tweet format. However, here’s a workaround to get longer tweets early, which may or may not work.
Instagram adds polls to Instagram Stories. The feature was first introduced by an app called Polly, which within a month became popular among teams and now replicated on Instagram via Stories. The feature allows you to write your own question and answers, and place them in Stories. You can see the results and who voted for what in the Stories view count page.
Brands go to great lengths to activate on social media:
- Birchbox activates a 40-person social media war room on its fourth annual Customer Appreciation Day to respond to commenters with personalized messages and offers. The event, which took months of planning, resulted in a 211% increase in site traffic from social and a 55% increase in social media-driven revenue YOY.
- Chipotle publishes an Instagram story featuring 100 pictures of queso, which received a 70-75% completion rate, increased its reach by 55%.
Other updates of note:
- Discover the Palm Beaches leverages a selfie trail and user-generated content to drive website traffic
- Grumpy Cat lands on Forbes Top Influencers list.