This week in digital brings stories for FB Pages, advertisers amplify influencer content at lower rates and Americans spend $400MM on Halloween costumes.
Facebook rolls out Stories for all Pages. Although Facebook Stories have not massed the same audience as Instagram or Snapchat have, they can be helpful for pages or businesses who are not on the other two platforms. In addition to Stories, Pages can also use filters and effects as part of the creative.
Advertisers are taking influencer marketing content one step further by placing paid media behind it to amplify the content beyond the individual’s social accounts. In some cases this results in a lower CPM. Advertisers can place ad targeting on top of content so that it finds an audience similar to a publisher’s.
In-store and offline experiences drive social media impact. As a way to merge the offline and online consumer journey, a few instore/online tactics include leveraging hashtags, dynamic retargeting on store visits, contact acquisition (email and phone). The store visit is a very high level of intent and brands are seeking to capitalize on that to keep consumers in the funnel.
This week in pets: