A few weeks ago, we talked about how partnering with bloggers can benefit your veterinary practice. Now that you know how beneficial blogger relationships can be for your veterinary practice, we’re going to take a few steps back to talk about exactly how your veterinary hospital can attract a blogger’s attention.
Usually when we talk about bloggers, you assume that we’re only talking about the relationship between pet bloggers and consumer brands. Many consumer pet brands do often partner with bloggers by offering the opportunity for product reviews, contests and giveaways, but the way veterinarians and other veterinary service providers attract the attention of top, industry bloggers is very different.
Here are a few, easy and realistic ways you can attract a pet blogger’s attention to your veterinary practice:
Offer to Guest Blog
Bloggers often welcome the opportunity to offer their readers new, interesting and useful information from a trusted source. Before reaching out, take time to learn about them, their blog and their niche. Then craft a pitch with some topics you think would be interesting and helpful to their audience. Keep your email short and make it personal by including their name, what you like about their blog and what value your content would have for their readers.
Send Press Releases
Have you implemented a new procedure in your practice? Contributed to clinical research? Had a remarkable success story with a patient? Turn that into a press release and circulate it through a distribution service. Specialized services like PetPR.com can get your release into the mailboxes of local, national and trade media contacts, as well as pet industry bloggers, and even help you determine the best ways to leverage your news.
Pitch Media-Owned Blogs
There are a number of larger, media-owned blogs that allow for unsolicited pitches and proposals. For example, Catster.com and Dogster.com encourage submissions from writers, veterinarians, trainers and other animal-focused professionals. These sites cover a variety of topics including health, spay/neuter, nutrition and behavior. Before pitching an idea, however, read some articles to get a better idea of the types of articles they’re looking for.
Keep Your Own Blog Current
While you’re reaching out to other bloggers, don’t neglect your own blog (and if you don’t have one, it’s time to get one! See our post about blogging, and how Fetching can help). Consistently providing content on your site will help increase trust, credibility and SEO. Your content also gives potential blogging partners a better idea of your interests, expertise and writing style.
For more information about why your veterinary practice should partner with bloggers, check out our first blog post in the series.