Similar to how an article in a local newspaper or magazine can lead to increased brand recognition and new customer appointments for veterinarians, an article on a high traffic pet blog (even if it’s outside of your immediate practice area) has the ability to produce new customer leads and establish trusted relationships with your clients.
- External blog posts boost your practice’s Search Engine Optimization (SEO).
When a respected blogger links back to your site from theirs, it helps your own site’s SEO. And that means more people in your area will find you when searching a
site like Google for a veterinarian close to where they live. How many times have you searched Google when looking for a nearby restaurant or even a dentist’s office? Pet parents do the same thing; in fact, consumers are relying on search engines to find veterinarians more than ever before.
- Positions you as an expert in the veterinary field.
When you’re mentioned on a blog, or in the media, it helps build your credibility and elevates your status as an expert in the field. Think about this: if a potential client searches Google to find more information about you and your practice (which we know they do), and they stumble across a blog post where you are positioned as an industry expert, are they going to feel more comfortable trusting you and your team with their pet’s health? The answer is “yes.”Trust is a key factor when it comes to attracting and retaining clients in the veterinary field. Seeing a quote on a reputable blog post gives pet owners the confidence and trust they need to pick up the phone and schedule an appointment at your practice.
- Builds your content library.
Sharing content with your clients and your community builds loyalty and gets people talking about you. Blog posts are an easy way to increase your content library and can be repurposed in a variety of ways and shared through social media, e-newsletters, your website, etc. Who couldn’t use a little extra content to share on social media? We know how hard it is for veterinarians to keep up with Facebook pages. Want to know how your practice is doing on Facebook? Sign up for our free Facebook page analysis and we’ll let you know!
In a few weeks we’ll dive into exactly how you can build relationships with bloggers, and why veterinarians need to take a slightly different approach to getting the attention of this audience.
Fetching Communications can help you build your veterinary practice by connecting you with pet industry bloggers and influencers. Contact us at firstname.lastname@example.org or click here to learn more about our blogger outreach campaigns.