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Fetched! delivers perspectives and insights on all kinds of public relations topics including social media engagement, media relations, trade show publicity, and “This Week in Digital.” Join us as we dig into the concepts, challenges and solutions to common and complex marketing scenarios.
This Week In Digital = Dark posts coming to an end in 2018 + ecomm ad spend up + lessons from dogs and Red Bull (November 3, 2017)
This week in digital brings transparency updates from Facebook and Twitter, ecommerce ad spend up on social networks, and social media lessons from Red Bull and dogs. In the face of the federal government, social networks take significant steps towards advertising...read more
This Week In Digital = Social storefronts + FB updates + Halloween billions + Ruby (October 27, 2017)
This week in digital brings social networks emulate storefronts in B2C, FB introduces a new feed, billions spent on Halloween and Ruby, the goodest of dogs. Social networks are taking on features that emulate storefronts in an effort to make commerce level impact....read more
This week in digital brings stories for FB Pages, advertisers amplify influencer content at lower rates and Americans spend $400MM on Halloween costumes. Facebook rolls out Stories for all Pages. Although Facebook Stories have not massed the same audience as Instagram...read more
This Week In Digital = Content marketing + Snapchat Context Cards + Sad Nationals fans with pets (October 13, 2017)
This week in digital brings content marketing strategies, Snapchat feature updates, adult media consumption, more feature updates, and dedicated, but sad, Nationals fans. A quick analysis of Coca-Cola, Geico and Under Armour content marketing strategies reveals...read more
This week in digital brings Twitter testing the length of tweets, polls in Instagram Stories and social media activations. among other excellent stories: Twitter testing extending the length of Tweets from 140 characters to 280 characters. The test includes select...read more
This Week In Digital = FB ads target brick & mortar visitors, IG sound autoplay + an Outlook watch out 😱 (September 25, 2017)
Facebook now allows marketers to serve ads to people who visit their stores IRL. Our team can currently target brick & mortar consumers through Reveal, but we have to manually pull the data and upload. The Facebook implementation will cut down on time and allow us...read more