Media Relations Campaign
PetSafe wanted to gain national and regional coverage for each phase of its 2014 Bark for Your Park contest, from contest announcement, to local community publicity, and to finalist selections. Fetching’s goal was to drive traffic to PetSafe‘s online contest information through earned media placements.
The media relations campaign resulted in nearly 300 media placements across newspaper, magazine, TV, radio, blog and online media outlets, totaling more than 50,000,000 impressions for the contest. Articles ran in community papers as well as pet trades.