Tradeshow Publicity Campaign

PetHub, Inc.

OBJECTIVE:

PetHub, Inc. wanted to earn greater exposure among the pet and vet trade media, and gain visibility for its suite of pet products that help lost pets get home more quickly, with a particular focus on the Signal Tag, launched in November 2014.  Fetching’s goal was to promote PetHub, its executives, and its technology to an important group of media attendees at both NAVC and Global Pet Expo in early 2015. Through pre-conference outreach, Fetching arranged on-site interviews with key trade publications on PetHub’s behalf.

RESULT:

The media relations campaign generated nine interviews at both trade shows for PetHub, with earned placements resulting  in Veterinary Practice Newsdvm360.comPet BusinessPet Age, and Modern Dog.

“In the past, PR at major trade shows was very last minute for us – we had so many other things to do getting ready for the big show, we just never had enough time to give our press plan the attention it dearly needed.  This year, with the amazing help from Fetching Communications, we had a fully developed press plan: key articles in publications distributed at the show, 5 times as many interviews pre-schedule as we’d ever had, and more qualified press inquiries and traffic to the booth than all our previous trade shows combined.  Plus, I felt completely prepared for each scheduled meeting – and that level of detail and preparation helped lower my stress level immensely.  Fetching’s work for us for Global Pet Expo was worth every penny, and then-some!”

Lorien Clemens

Director of Marketing, PetHub, Inc.