Public Relations Campaign
Northeast Veterinary Dermatology Specialists
Northeast Veterinary Dermatology Specialists (NVDS) first engaged Fetching Communications to write and design a new website that would resonate with referring veterinarians as well as clients. The new website was optimized for search engines, and included new copy for the practice’s announcements, blogs and forms. NVDS practices in several states, and appreciated the importance of marketing tactics to build visibility within its dual audience of veterinarians and pet parents.
With an integrated marketing and social media campaign, Fetching Communications helps NVDS reach its dual audience through fresh website content, ongoing search engine optimization, direct mail newsletters to referring veterinarians, and management of the NVDS Facebook page which includes rotating cover images, editorial content, daily monitoring, and a supporting advertising campaign.