Public Relations Campaign

Northeast Veterinary Dermatology Specialists

OBJECTIVE:

Northeast Veterinary Dermatology Specialists (NVDS) first engaged Fetching Communications to write and design a new website that would resonate with referring veterinarians as well as clients.  The new website was optimized for search engines, and included new copy for the practice’s announcements, blogs and forms.  NVDS practices in several states, and appreciated the importance of marketing tactics to build visibility within its dual audience of veterinarians and pet parents.

RESULT:

With an integrated marketing and social media campaign, Fetching Communications helps NVDS reach its dual audience through fresh website content, ongoing search engine optimization, direct mail newsletters to referring veterinarians, and management of the NVDS Facebook page which includes rotating cover images, editorial content, daily monitoring, and a supporting advertising campaign.

Fetching helped us redesign and redefine our brand with a new logo, stationery package, website and Facebook page. Our updated website is a true showcase for our expertise. The clean look reflects the cutting edge technology we use on a day to day basis to diagnose and treat dermatological conditions in pets, and continuing search engine optimization ensures that our clients can find us easily no matter what combination of keywords they type into Google. But our website isn’t the only way that Fetching supports our efforts to connect with current and potential clients online. They also handle content development and fanbuilding for our Facebook page, helping us to establish NVDS as an expert resource when it comes to pet health and happiness!
Nina Shoulberg, DVM, MS and Lauren Pinchbeck, DVM, MS

Northeast Veterinary Dermatology Specialists