Media Relations Campaign

K9 Fit Club

OBJECTIVE:

National Pet Obesity Awareness is commemorated in the month of October, and K9 Fit Club’s mission to keep our pets and their people healthy was a perfect fit.  Fetching Communications sought interest from NBC in Hartford, for an interview while K9 Fit Club Founder Tricia Montgomery was in town exhibiting at the Association of Professional Dog Trainers conference.

RESULT:

Tricia Montgomery was interviewed by anchor Kerri-Lee Mayland of NBC Connecticut for a 5:32 spot on its Animal Tails segment, on the topic of pet obesity and K9 Fit Club’s unique online certification program.  Visuals of K9 Fit Club’s training were included within the segment.