Media Relations Campaign

John Paul Pet

OBJECTIVE:

John Paul Pet asked Fetching Communications to write and distribute three press releases and to obtain national and trade media coverage for the company’s new products as well as its philanthropic campaign, One Million Pet Adoptions (OMPA).

RESULT:

The media outreach campaign resulted in placements that reached an audience of 1,260,984 readers, promoting both the new products and John Paul Pet’s philanthropic programs.

 

“Liz Lindley and the team at Fetching handled our PR needs with affable ease and expertise. They thoughtfully listened, created and advised on copy, and made effective follow-ups with their connections, which all translated into increasing awareness in our markets of our products and our outreach campaign. Bottom line: measurably effective PR that doesn’t break the bank!”

Mike Harvey

Director of Business Development, John Paul Pet