Public Relations Campaign
Center for Animal Referral and Emergency Services
The Center for Animal Referral and Emergency Services (CARES) engaged Fetching Communications for many years for multiple marketing and social media tactics and campaigns. The goal was to increase awareness among two audiences; the local and regional community of pet parents, as well as referring veterinary practices and individuals.
The integrated campaigns for CARES included media outreach to local and regional print, online and broadcast media, along with trade outlets, resulting in a steady showing of placements promoting the practice’s expertise. Fetching’s social media tactics supported the CARES Facebook page through the use of researched posts, cover image design and advertising campaigns. In addition, Fetching managed and distributed the CARES rDVM-focused printed newsletter as well as pet parent focused e-communications, and developed marketing collateral including print and digital ads, magnets, flyers, Animoto videos, and website content updates.