PetPR.com Campaign

Amazing Pet Expos

OBJECTIVE:

Amazing Pet Expos runs 39 shows across the country, drawing nearly one million pet owners to their events, with an average of 135 exhibitors per show.  The marketing team of Amazing Pet Expos contacted Fetching Communications to move the enormous media outreach task from in-house to PetPR.com.  PetPR.com staff researched local media outlets for each Expo city, and sent a series of press releases to those outlets to gain exposure for each Expo, with the Expo team serving as the Media Contact to coordinate any interviews or media opportunities.

RESULT:

PetPR.com now manages the distribution of every Amazing Pet Expo press release, sending each release to a targeted and proprietary list of media outlets and contacts in each city prior to the event dates.  Amazing Pet Expos relies on PetPR.com’s outreach, and media outlets have taken notice of the event, with television and print and online coverage.  Working with PetPR.com saves the Amazing Pet Expo team hours and hours of media research and distribution time.

 

Fetching Communications, and PetPR.com by proxy, have been amazing to work with! Joining our two national, pet-related organizations together has only strengthened our relationship with the media. We can’t recommend their services enough.

 

Seanna Tucker

Communications Manager, Amazing Expos