AMERICAN COLLEGE OF VETERINARY OPHTHALMOLOGISTS® (ACVO®) SELECTS FWV FETCHING AS PUBLIC RELATIONS AGENCY OF RECORD

ACVO engages for eighth consecutive year with FWV Fetching to promote the ACVO/StokesRx National Service Animal Eye Exam Event 

RALEIGH, N.C. (March 14, 2017) – FWV Fetching, the Pet and Veterinary Practice of French/West/Vaughan (FWV) – one of the nation’s leading independent public relations, advertising and digital marketing agencies – has been selected as agency of record for the eighth consecutive year by the American College of Veterinary Ophthalmologists® (ACVO®).

The American College of Veterinary Ophthalmologists® is an approved organization of the American Board of Veterinary Specialties. Veterinarians must successfully complete a Doctor of Veterinary Medicine degree, a one-year internship, a three-year approved residency, and a series of credentials and examinations in order to earn the ACVO Diplomate credential.

Fetching’s team of expert pet and veterinary marketers will manage all external public relations initiatives to support The 10th Annual ACVO/StokesRx National Service Animal Eye Exam Event, with the objective of earning national media coverage and exceeding the number of screenings of working animals in 2016.

Following a registration period that opens in April, the screening eye exams are scheduled in veterinary clinics from May 1-31, 2017. Since its inception in 2008, the ophthalmologists have been able to perform more than 52,000 free eye exam screenings – 7,400 in 2016 alone.

“Healthy eyesight is extremely important to Service Animals and their owners,” said Stacee Daniel, Executive Director of the ACVO®. “These animals selflessly serve the public. In 2017 we are happy to engage again with Fetching to promote the 10th anniversary of this event, and to spread the message that so many Service Animals can be seen and helped by our board-certified veterinary ophthalmologists.”

The ACVO®/StokesRx National Service Animal Eye Exam Event provides as many free screening exams as possible to eligible Service Animals across the U.S., Canada, and Puerto Rico, as well as in international locations including Australia. Service Animals that may qualify include: guide, disability assistance, detection, military, search and rescue, and also certified-current, registered therapy animals.

About the American College of Veterinary Ophthalmologists®
The American College of Veterinary Ophthalmologists® (ACVO®) is an approved veterinary specialty organization of the American Board of Veterinary Specialties, and is recognized by the American Veterinary Medical Association. Its mission is “to advance the quality of veterinary medicine through certification of veterinarians who demonstrate excellence as specialists in veterinary ophthalmology.” For more information, please visit https://www.acvoeyeexam.org/.

About FWV Fetching
FWV Fetching originated in January 2017 when Fetching Communications and PetPR.com were acquired by French West Vaughan (FWV), with Fetching founder Kristen Levine leading FWV’s new Pet & Veterinary Practice as Senior Vice President. FWV is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Hood River Distillers, Melitta, NATHAN, Bassett Furniture, Concord Hospitality, Peter Millar, Paralyzed Veterans of America, International Gemological Institute (IGI) and Moe’s Southwest Grill restaurants. FWV is a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff members and 100 offices worldwide. FWV was named North American Consumer Agency of the Year at the 2016 SABRE Awards and Midsize, Consumer and Communications Agency of the Year by Bulldog Reporter. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Pinterest or Instagram 

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Media Contact:
Liz Lindley
llindley@fwv-us.com
877.703.3824 x105

FRENCH/WEST/VAUGHAN ACQUIRES FETCHING COMMUNICATIONS TO LAUNCH PET & VETERINARY MARKETING DIVISION

 

Acquisition Includes News Distribution Platform PetPR.com

RALEIGH (Jan. 10, 2017) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced the acquisition of Fetching Communications, a leading pet and veterinary PR and marketing firm based in Tampa, Fla. Widely recognized as a marketing innovator in the pet-related consumer products and pet care industries, Fetching will complement FWV’s expertise in the equine and consumer lifestyle categories and will be rebranded as FWV Fetching, operating as a wholly-owned division of FWV.

Combined, the two firms employ over 100 professionals with fee billings approaching $25 million, which places FWV well within the 20 largest independently-owned PR firms in the country. FWV Fetching will be looking to help companies not endemic to the pet product category gain entry into the pet, pet-owner and pet-lifestyle marketplace.

Fetching founder Kristen Levine, one of foremost pet marketing experts in the U.S, will lead the new Pet & Veterinary Practice as Senior Vice President. Fetching CEO Liz Lindley, an attorney who previously worked in Edelman’s litigation PR practice in New York City and later in PR for a division of the Washington Post, will serve as Vice President. Fetching employees in New York, Tampa and Columbus, Ohio will be aligned with existing FWV offices to support the rebranded practice in their current roles. The acquisition also includes the Fetching subsidiary PetPR.com, the pet industry’s only dedicated news release distribution service.

“When we looked at the client cultures of the two agencies, as well as the geographic footprint of our existing offices and the broader capabilities we could extend to Fetching’s clients, it became clear that we could build something special together,” said Rick French, FWV Chairman & CEO. “Our history of working with pet-related products, equine organizations and equestrian lifestyle brands, together with our consumer marketing expertise, takes our combined capabilities to a level that is unmatched in the pet and veterinary sectors.” Over the past two decades, FWV has supported the likes of the U.S. Polo Association, the New York Horse Show, the Professional Rodeo Cowboys Association, Parelli Natural Horsemanship, Professional Bull Riders and Dognition.

Levine established Fetching Communications in 2003 as the nation’s first marketing and PR firm focused exclusively on the pet and veterinary industries. The company built a national reputation as a trusted marketing and communications resource for pet-positive companies, veterinary practices and related organizations, including the American College of Veterinary Ophthalmologists, PetSafe® Brand, Calmz® Anxiety Relief System for dogs and John Paul Pet, created by John Paul Mitchell Systems.

Today, Levine is a nationally-known speaker, media personality, author and blogger, reaching passionate pet lovers across the country through her website, Kristen Levine Pet Living.

“We are ecstatic about integrating our pet and veterinary practice into such a prestigious and respected agency as FWV,” said Levine. “Their award-winning work with corporate and consumer clients, together with our unique expertise, will create a powerful agency brand capable of serving a wide range of industries.”

Prosper Group, led by M&A practice leader David Bosses, served as transaction advisor to Fetching in its negotiations with FWV. Prosper Group is a consulting firm advising owners of marketing communications agencies looking for support in growing revenue, improving profitability and M&A transactions.

Headquartered in Raleigh, N.C., with offices in New York City, Los Angeles and Tampa, FWV will celebrate its 20th year in 2017. The agency earned four separate PR industry Agency of the Year honors in 2016 and was ranked in the Top 10 of the Holmes Report Global Creative Index.

About French West Vaughan

French West Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Hood River Distillers, Melitta, NATHAN, Fleet Feet, Concord Hospitality, Peter Millar, Paralyzed Veterans of America, International Gemological Institute (IGI) and Moe’s Southwest Grill restaurants. FWV is a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff members and 100 offices worldwide. FWV was named North American Consumer Agency of the Year at the 2016 SABRE Awards and Midsize, Consumer and Communications Agency of the Year by Bulldog Reporter. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Pinterest or Instagram

 

About Fetching Communications

Founded in 2003, Tampa-based Fetching Communications is a national PR and marketing agency for the pet and veterinary industries led by pet lifestyle and marketing expert Kristen Levine. In 2013, Fetching acquired the news distribution platform PetPR.com. Levine’s website, Kristen Levine Pet Living, is read by pet and animal lovers worldwide. She is a 2016 Pet Age Women of Influence Award winner and was recognized in 2015 by the Women in the Pet Industry Network as a Pet Industry Woman of the Year.

 

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Media Contact:

Charles Upchurch

cupchurch@fwv-us.com

919-277-1175

 

PetPR.com Launches New Website with Upgraded Features and Press Release Services for Pet and Veterinary Businesses

TAMPA, Fla. (September 14, 2016) – PetPR.com, the pet industry’s leading press release distribution service, has unveiled its newly redesigned website and upgraded service offerings at www.PetPR.com. Acquired and relaunched by Fetching Communications in 2013, PetPR.com provides affordable, effective news distribution, writing and editorial services for pet and veterinary businesses.

“PetPR.com is dedicated to helping pet and veterinary businesses deliver their news to key media contacts who cover the latest trends in our industry,” said Liz Lindley, CEO, Fetching Communications and PetPR.com. “Our updated service, with nine core distribution packages, provides opportunities for our clients to connect with the pet-centric audiences that matter most to them.”

As the only news distribution and editorial service provider for the pet and veterinary industries, PetPR.com has become a leading resource for journalists, bloggers and other media interested in pet news, trends and expert sources for their stories. The new, simplified website allows PetPR.com customers to choose media distribution packages that fit their unique needs, while also providing the pet and veterinary media with a central resource to find news relevant to their beats.

New PetPR.com services and online features include:

  • News Distribution Packages: Customers can now choose from nine core distribution packages designed to help pet and veterinary businesses meet specific needs, such as launching a new product or service, announcing a contest, sharing industry expertise or publicizing an event or promotion.
  • Online Accounts: Customers can now create a free account, and then simply log in to place orders for distribution or writing services.
  • Live Chat: The new online chat function allows visitors and customers to interact directly with one of our PR experts.
  • Free Resources: The PetPR.com Resource Library is filled with timely, relevant advice and practical solutions to help customers address day-to-day marketing challenges. These free resources and checklists provide insights about how to use PetPR.com, explain the needs of pet-centric media and share valuable marketing tips for pet and veterinary businesses.

To learn more about PetPR.com and view the new website, please visit www.PetPR.com.

About PetPR.com
PetPR.com is the leading resource for journalists, bloggers and other media interested in pet news, trends and expert sources for their stories, and is the only news distribution and editorial service provider exclusively serving the pet and veterinary marketplace. PetPR.com was acquired by Fetching Communications, the world’s first public relations and marketing agency dedicated exclusively to serving the needs of the pet and veterinary industries, in 2013.

Press releases are delivered directly, with personalization, to the country’s top pet bloggers, writers, producers, and industry trade journalists who want to receive pet news, with further specialization when companies need to reach a niche audience. For more information, please visit www.petpr.com or connect with PetPR.com on Facebook or Twitter.

About Fetching Communications
Since 2003, Fetching Communications has provided smart and measurable marketing campaigns exclusively for the pet and veterinary specialty industries, partnering with in-house marketing and executive teams to plan and execute public relations, social media, and inbound marketing tactics that drive brand awareness and reputation management. Founded by Kristen Levine, a national pet living expert and media spokesperson, Fetching Communications’ philosophy is to partner with veterinary specialty practices and pet product and service companies who seek to improve the lives of pets and pet parents.

For more information, please visit www.fetchingcommunications.com or connect with Fetching Communications on FacebookTwitter and LinkedIn.

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Media contact:
Jillian Cameron
jillian.cameron@fetchingcommunications.com
614-402-0909

Fetching Communications Grows Client Roster With Nine Pet and Veterinary Accounts

Fetching Communications Grows Client Roster With Nine Pet and Veterinary Accounts

Fetching Communications, a public relations, social media and marketing agency exclusively serving businesses in the pet and veterinary industries, is proud to announce the addition of nine accounts to its client roster. These clients include: The American College of Veterinary Internal Medicine (ACVIM), The American College of Veterinary Ophthalmologists (ACVO) Annual National Service Animal Eye Exam Event, biOrb, Avenelle Turner, John Paul Pet, Kuranda Beds, Natural Paws, Torus and VetSpecialists.com.

The American College of Veterinary Internal Medicine (ACVIM) is a nonprofit organization dedicated to improving the lives of animals and people through education, training and certification of specialists in veterinary internal medicine. The ACVIM is the international certifying organization for veterinary specialists in cardiology, large animal internal medicine, neurology, oncology, and small animal internal medicine.

The American College of Veterinary Ophthalmologists (ACVO) 9th Annual National Service Animal Eye Exam Event provides free eye screening exams to eligible Service Animals across the U.S. and Canada throughout the month of May. Since its inception in 2008, over 45,000 Service Animals have received free screenings.

The biOrb line of aquariums was developed in 1999 to provide fish enthusiasts with a unique design and smart, low maintenance system unlike other products on the market. Now managed by OASE Living Water’s North American consumer division, biOrb is known by consumers, decorators and environmentalists for its Classic and Halo collections, sculptures and designer plants and many accessories.

Avenelle Turner, DVM, DACVIM (Medical Oncology) is a public educator about veterinary oncology as well as pet wellness and care, and the senior board certified veterinary medical oncologist and lead investigator for clinical trials at Veterinary Cancer Group in Los Angeles, California.

John Paul Pet, a leading grooming and hygiene product line dedicated to the proper care of all pets, follows the philosophy of founder John Paul DeJoria, who revolutionized the professional salon industry by banning animal testing for his line of hair products. Dedicated to promoting health, wellness and responsible pet ownership, John Paul Pet recently launched it Bathing Basics campaign (“How Wet Should I Get My Pet?”) and “Cooper: A Rescue Dog’s Tale,” a coloring and activity book that aims to teach children about the importance of pet rescue and adoption.

Kuranda Beds are used in thousands of animal shelters and boarding kennels. The company’s “Donate a Bed” program has enabled animal shelters and rescues all over the country to receive free dog and cat beds from supporters. Natural Paws is dedicated to helping dogs across the United States and Canada by directly improving their comfort and well being through holistic remedies to relieve common skin ailments to help keep paws, skin and ears healthy.

Torus™, from Heyrex, is the go-anywhere water bowl for both dogs and cats, providing smart thinking for better pet drinking. Where conventional pet water bowls contain a limited water supply, which is further reduced by evaporation and spills, Torus (Latin for “hollow circular ring”) stores carbon-filtered water inside the walls to ensure an ample and automatically replenishing and self-dispensing supply – protected against dust and contaminates.

VetSpecialists.com was developed in 2015 as a partnership between the American College of Veterinary Internal Medicine (ACVIM) and the American College of Veterinary Surgeons (ACVS) to provide education about diseases and conditions affecting animals and to increase awareness of veterinary specialty medicine.

“Fetching Communications appreciates the uniquely meaningful missions promoted by all of these pet and veterinary businesses,” said Liz Lindley, CEO of Fetching Communications and PetPR.com. “Through customized campaigns, we will help them to stand out, engage and grow.”

PetPR.com, the agency’s exclusive pet industry news release writing and distribution service, continues to be used by top pet and veterinary brands across the country.

Recent PetPR.com clients include:

Lindy’s Bakery

HERO

Blue Dog Bakery

Activ4Pets

AquaSprouts

Canna-Pet

FetchFind

Soos Pets

Innovet Pet Products

Obe Inc.

Ewegurt

DoggieNames.com

About Fetching Communications 

Since 2003, Fetching Communications has provided smart and measurable marketing campaigns exclusively for the pet and veterinary specialty industries, partnering with in-house marketing and executive teams to plan and execute tactics that drive brand awareness and reputation management. Fetching Communications offers clients solutions with Inbound Marketing, Public Relations, Media Relations, Tradeshow Publicity, Social Media Management, Launch Strategy, Messaging Workshops, Crisis Planning, and SWOT Analysis, serving pet-focused businesses throughout the U.S. as well as international companies looking to bring their pet and veterinary products and services to U.S. markets. Founded by Kristen Levine, a national pet living expert and media spokesperson, Fetching Communications’ philosophy is to partner with veterinary specialty practices and pet product and service companies who seek to improve the lives of pets and pet parents. Fetching’s PetPR.com service is the industry’s leading news distribution and press release writing service for pet and veterinary businesses and organizations. For more information, please visit www.fetchingcommunications.com and www.petpr.com, and connect with Fetching Communications on Facebook, Twitter and LinkedIn.

 

Fetching Communications’ 4th Annual Pet Holidays & Industry Events Calendars Now Available for Free Download

Fetching Communications’ 4th Annual Pet Holidays & Industry Events Calendars Now Available for Free Download 

Fetching Communications, the marketing and PR agency for pet and veterinary businesses, has released its much anticipated 2016 Industry Events and Pet Holidays calendars. The full-color calendars include industry conferences and commemorative events, along with pet holidays ranging from health observances such as Pet First Aid Awareness Month to fun celebrations like “Spoil Your Dog Day.” The free downloads can be printed and used year-round to plan conference exhibits as well as holiday promotions.

A tradition that began in 2013, Fetching created these calendars to help pet and veterinary businesses identify opportunities for marketing campaigns, media relations and social media promotions that link with conferences, monthly events, and both serious and whimsical holidays.

“We enjoy creating these calendars, and it is especially gratifying to know that the contents of the calendars are beneficial for clients and the industry overall,” says Liz Lindley, CEO of Fetching Communications. “I encourage everyone to download the free files and print a color copy to hang up and follow throughout the year.”

“One of our corporate values is to share valuable resources and information with our industry colleagues,” adds Lindley. “In addition to the 2016 Pet Holidays and Industry Events calendars, our blog Fetched! offers marketing and PR tips, and our Portfolio provides examples of various client campaigns and corresponding results.”

The 2016 calendars can be downloaded for free here.

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Fetching Communications Grows with New Pet and Veterinary Specialty Clients

Fetching Communications Grows with New Pet and Veterinary Specialty Clients

(September, 2015) – Fetching Communications, the PR and marketing agency founded in 2003 to exclusively serve businesses within the pet and veterinary industries, is pleased to add more pet and veterinary leaders and innovators to its client roster, including Veterinary Practice Partners; VetSpecialists.com; Yabozi Products, LLC; and Voyce Pro™.

Veterinary Practice Partners (VPP) is a professional practice management company that purchases ownership stakes in veterinary practices and partners with the DVMs, to help manage and grow their practices. VPP leads the business functions of the practice, including marketing, accounting, human resources, IT and vendor contracting, so DVMs can focus on providing the best possible patient care.

VetSpecialists.com was developed in 2015 as a partnership between the American College of Veterinary Internal Medicine (ACVIM) and the American College of Veterinary Surgeons (ACVS) to provide education about diseases and conditions affecting animal and to increase awareness of veterinary specialty medicine and the triad of care between animal owners, primary care veterinarians, and veterinary specialists.

Starting with innovation, fresh thinking, and a fun-loving culture, Yabozi Products, LLC – with offices in Manhattan and manufacturing in the Midwest – is a pet-focused company that melds function with creative design. Its goal is to create a premium and luxury product and accessory line that will ignite the pet market and help people enjoy pet care even more.

The Voyce Pro Wellness Monitoring Program™ allows veterinarians remote access to canine patients’ key vital signs, including resting heart and respiratory rates, and other important wellness indicators using the Voyce Health Monitor™, which was developed in collaboration with with biomedical engineers, veterinary experts and Cornell University College of Veterinary Medicine. Such indicators include intensity of activity, calories burned, distance traveled, quality of rest and more.

PetPR.com, the agency’s exclusive pet industry news release writing and distribution service, continues to be used by top pet and veterinary brands across the country.

Liz Lindley, CEO of Fetching Communications and PetPR.com noted, “We are seeing more and more pet and veterinary businesses of all types using PetPR.com to deliver their news to targeted media outlets. It is gratifying that these businesses consider PetPR.com as an outsourced public relations partner for press release writing and media relations.”

Recent PetPR.com clients include:

  • Promika
  • FIDO Friendly Magazine
  • PlexiDor Pet Doors
  • Avivagen’s Vivamune™ Vital Heatlh3 Chews
  • Hartville Pet Insurance Group
  • International Boarding & Pet Services Association (IBPSA)
  • Simplicity Pet Care
  • PetLink/Datamars RFID Scanner
  • Surf Dog Ricochet
  • Max & Luther Publications
  • Santi the Famous Sheepdog
  • American College of Veterinary Internal Medicine Foundation (ACVIMF)
  • Torus™ Water Bowl
  • Caitec HERO brand
  • Marshall Pet Products
  • American Pet
  • Pet Releaf Natural Health Pet Products

About Fetching Communications 
Since 2003, Fetching Communications has provided smart and measurable marketing campaigns exclusively for the pet and veterinary specialty industries, partnering with in-house marketing and executive teams to plan and execute tactics that drive brand awareness and reputation management. Fetching Communications offers clients solutions with Inbound Marketing, Public Relations, Media Relations, Tradeshow Publicity, Social Media Management, Launch Strategy, Messaging Workshops, Crisis Planning, and SWOT Analysis, serving pet-focused businesses throughout the U.S. as well as international companies looking to bring their pet and veterinary products and services to U.S. markets. Founded by Kristen Levine, a national pet living expert and media spokesperson, Fetching Communications’ philosophy is to partner with veterinary specialty practices and pet product and service companies who seek to improve the lives of pets and pet parents. Fetching’s PetPR.com service is the industry’s leading news distribution and press release writing service for pet and veterinary businesses and organizations. For more information, please visit www.fetchingcommunications.com and www.petpr.com, and connect with Fetching Communications on FacebookTwitter and LinkedIn.

 

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Fetching Communications Welcomes Four Pet and Veterinary-Focused Clients

Fetching Communications Welcomes Four Pet and Veterinary-Focused Clients

TAMPA, Fla. (May 5, 2015) – Fetching Communications, the PR and marketing agency for the pet and veterinary industries, is pleased to work with leaders and innovators in the pet and veterinary fields. Recently added clients include:

Bark Busters Home Dog Training

Developed in Australia, Bark Busters’ simple, natural and dog-friendly training methods focus on developing a positive relationship between handler and dog to establish a lasting emotional bond based on respect and trust. Its mission is to build a global network of dog behavioral therapists to enhance responsible dog ownership and reduce the possibility of maltreatment, abandonment and euthanasia of companion dogs.

Charleston Veterinary Referral Center (CVRC)

Founded in 2011 by Alan Green, DVM and David Sachs, DVM, the Charleston Veterinary Referral Center (CVRC) is a leading small animal referral and emergency hospital located in West Ashley, SC, just outside of Charleston. Specialties include emergency medicine, critical care, internal medicine, cardiology, neurology, oncology, physical rehabilitation, sports medicine, dentistry, and surgery – including orthopedic, soft tissue, and minimally invasive.

Reach-in Technologies

Based in Boise, Idaho, Reach-in Technologies was founded in 2009 by semiconductor industry veteran Scott Harris. The company’s technology gives anyone in the world the ability to control physical objects directly via their computer. The company’s first product is iPet Companion, an internet-controlled pet toy that allows online users to view and play with animals remotely via the web. A home-based version of iPet Companion, called HomePlay, is now a Kickstarter campaign.

Fetching Communications is also excited to announce a unique partnership with Amazing Pet Expos, a leading event production company that currently produces more than 30 large-scale pet expos across the United States. Established in 2008, Amazing Pet Expos’ mission is to educate pet lovers, promote pet adoption and introduce pet companions to all of the valuable resources their community has to offer. Fetching Communications is the agency-of-record for Amazing Pet Expos, and exhibitors at the Expos use PetPR.com for news distribution to regional media outlets.

Fetching Communications Celebrates 12th Anniversary

Fetching Communications Celebrates 12 Years in Pet and Veterinary PR and Marketing

Agency welcomes new and returning clients to roster

TAMPA, Fla. (February 25, 2015) – Fetching Communications, the national PR and marketing agency for the pet and veterinary industries, is celebrating 12 years exclusively representing pet and veterinary businesses. In addition, the firm is pleased to welcome new and returning clients to its roster for 2015.

Founded in 2003 by Kristen Levine, a national pet living expert and media spokesperson, and the founder of Kristen Levine Pet Living, Fetching has designed and implemented multi-faceted communications campaigns for the industry’s top pet product and service companies and veterinary specialty practices since its inception.

“It is a privilege to work with leaders in our industry such as the American College of Veterinary Ophthalmology, Emergency Animal Clinic, Charleston Veterinary Referral Center, PetSafe, and Pet Sitters International,” says Levine. “The reason we’ve earned a spot in the this exceptional ring is Fetching’s unique expertise and creativity in pet and veterinary media relations, social media and marketing.”

“Kristen is an innovator in the pet industry, and her absolute dedication to animal welfare drives the work we do for pet-focused companies, veterinary businesses and consumer brands that improve the lives of pets and pet parents,” says Liz Lindley, CEO.  “Our passion for pets is matched with our team’s extensive industry knowledge, which has led to successful social media engagement campaigns, media attention for clients at trade shows, and top-tier media placements and product reviews for pet and veterinary businesses in major national and trade outlets.”

The agency’s growth is evident also in its PetPR.com news release writing and distribution service, which was acquired and re-launched less than two years ago. Now widely known as the pet industry’s news distribution service, PetPR.com is used by top pet and veterinary brands across the country including Precious Cat Litter, Dr. Kruger Pet Supplements, Pet Sitters International, Kohne Kollars, Women in the Pet Industry Network, Furlocity, Fetch…4 pets!, and Halo, Purely for Pets.

Kristen Levine is a speaker at many national conferences, including the What’s Next Boomer Business Summit, AARP Life@50 Expo, the Society of Animal Welfare Administrators National Conference, and the Petfood Forum Workshop. For five consecutive years, Fetching has been recognized by PRWeek’s Agency Business Report.  Additionally, PRWeek spotlighted Fetching’s publicity campaign for the American College of Veterinary Ophthalmologists (ACVO) National Service Animal Eye Exam Event, which Fetching has promoted for six years.

The ACVO has engaged Fetching, for the sixth consecutive annual contract, for media outreach and social media for the 2015 Eye Exam Event, as well as PR support for its Diplomates.  Also, Fetching has been retained by The Rein Coat to raise awareness of its therapeutic calming coat for pets, and by Daybreak/Lindy & Co. to raise visibility of its treats and mission “Saving kids one treat at a time.”  In addition, Fetching has partnered with Jed Schaible, VMD, MBA, CVPM of The Vet Marketing Firm for veterinary websites, digital inbound marketing and associated public relations campaigns.

In 2015, the agency launched its Free Webinar Series for Veterinary Practices and Pet Businesses, with monthly sessions about Inbound Marketing, Launch Strategy, Public Relations, Social Media, Tradeshow Publicity, and Blogger Outreach. Additional free resources are shared on Fetching’s redesigned website, along with a complimentary Marketing Needs Analysis and the agency’s blog, Fetched!  Similarly, the PetPR.com site posts industry blogger profiles as well as marketing tips in its blog, The Treat Jar.

 

Fetching Communications Launches New Website

Fetching’s New Site Offers Solutions & Resources for Veterinary and Pet Focused Businesses

TAMPA, Fla. (November 13, 2014)Fetching Communications, the PR and marketing agency for the pet and veterinary industries, is pleased to announce its newly designed website at www.FetchingCommunications.com.

“Every business, even those in the field of communications, needs to assess their marketing tools to ensure that their target audiences are receiving the most effective messages and resources,” explains Fetching’s CEO Liz Lindley, who oversaw the redesign project. “Fetching’s newly designed site clearly shows veterinary practice and pet business owners a set of solutions that meet their marketing challenges, blog posts with how-to information, and a portfolio of results to illustrate how our clients’ campaigns work.”

Founded in 2003 by Kristen Levine, a national pet living expert and media spokesperson, Fetching Communications’ philosophy is to partner with veterinary specialty practices and pet product and service companies who seek to improve the lives of pets and pet parents. “Our team is passionate about pets,” adds Lindley. “We bring that enthusiasm and expertise to each client’s campaign with social media, media outreach, inbound marketing, launch strategy, blogger outreach, and tradeshow publicity tactics – and our PetPR.com news distribution service.”

Fetching’s webinar series is updated on the site, and downloadable resources are also available to assist marketers and business owners on a variety of public relations topics. A complimentary Marketing Needs Analysis is also available.

Fetching's Webinar Series Continues

The Fetching Communications Webinar Series for Veterinary Practices and Pet Businesses continues!  Dates and registration details will be announced.  Sign up on the Resources/Webinar page to receive updates.

Who should attend?  Business owners, practice administrators, marketing managers, brand directors, publicists, social media coordinators — from specialty veterinary practices and from pet product or service businesses.

What does success look like to you?

Closing the Gap Between Where You Are Now and Where You Want to Be

Topics include:

  • Inbound Marketing:  Is your website working for you?
  • Launch Strategy:  What are the steps for positioning the launch of a business, product, service, or practice?
  • Public Relations:  How can media relations help position your business?
  • Social Media:  What are the strategies for social media engagement?
  • Tradeshow Publicity: How can tradeshows help your public awareness?
  • Blogger Outreach:  How can you earn product or service reviews with blogs?
  • Press Releases:  What is the best practice for building visibility with news announcements?
Fetching Communications Announces New Clients

TAMPA, Fla. (October 20, 2014)Fetching Communications, the PR and marketing agency for the pet and veterinary industries, is pleased to announce the addition of three clients.

Fetching Communications has been engaged by:

Applebrook Animal Hospital

Founded in 1998 by Dr. Kathryn Primm, Applebrook Animal Hospital is a full service animal care facility, offering medical, surgical, dental, wellness and sick pet care, as well as boarding and grooming.

PetHub, Inc.

PetHub, Inc. offers the most comprehensive, affordable lost pet recovery system on the

market today with multiple ways to get pets home quickly and safely.

Calico Group

Calico Group is a leading veterinary healthcare management consultancy that gives veterinary practice owners high-level real estate, financial and management resources to rely upon, allowing the veterinarians to focus on the practice of veterinary medicine. Calico Group is the parent company of Calico Real Estate, Calico Financial and Community Veterinary Partners.

Additionally, existing Fetching Communications’ client PetSafe has re-engaged the agency for ongoing public relations and social media campaigns.

 

Fetching Adds Two New Pet Product Companies (August 2014)

TAMPA, Fla. (August 13, 2014) – Fetching Communications, the PR and marketing agency for the pet and veterinary industries, is pleased to announce the addition of two new clients.

The Language of Dogs is a new book from dog trainer Justin Silver, star of the CBS-TV show “Dogs in the City,” and his business partner, Dave Donnenfeld. The title comes from the full-service dog care company founded by Silver, which was created to “provide pedigreed, attentive and affectionate care to those who entrust us with their most beloved four-legged companions.” In The Language of Dogs — set for release in late September Silver shares his cutting-edge methods for training and caring for happy, healthy dogs. The company has retained Fetching Communications to assist with promotion of the book through media outreach and a social media campaign.

John Paul Pet, founded by John Paul DeJoria, co-founder of Paul Mitchell Systems, manufactures a full line of pet grooming and hygiene products including shampoos, conditioners, sprays and pet wipes. The company has enlisted Fetching Communications to help promote John Paul Pet’s new product line and shelter and adoption outreach initiatives through a media relations campaign.  

Fetching Communications CEO Liz Lindley said she’s excited to welcome two new pet-focused clients to the agency’s roster. “Our agency’s philosophy is to partner with pet companies that are improving the lives of pets and their people,” Lindley said. “We are proud to partner with The Language of Dogs and John Paul Pet to help them gain recognition and visibility among the pet parenting audience.”

Fetching Adds Six New Pet and Veterinary Clients to Roster (July 2014)

 

Fetching Communications Ranked Again Among The Nation's Top PR Agencies by PRWeek (2014)

Tampa, FL Fetching Communications, the PR and marketing agency for the pet and veterinary industries, has been ranked among the nation’s top PR firms in PRWeek’s 2014 Agency Business Report. This is the fifth consecutive year that Fetching Communications has made the annual list, which ranks nearly 200 of the country’s top PR agencies based on revenue generated from the previous year.

Fetching Communications is the only agency listed in the report that exclusively serves the pet and veterinary industries. The Tarpon Springs, Fla.-based agency operates as a cloud business with employees located around the country.

Fetching Communications’ clients include veterinary specialty hospitals, pet product manufacturers, pet and veterinary service providers, online retailers, and more. 

About PRWeek

PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential title for PR professionals in the US. PRWeek reflects an industry playing a more pivotal role than ever before, not only in the marketing strategies of companies, brands, and organizations, but also within boardrooms and amongst the C-suite.

PetPR.com Partners with PR Newswire (April 2014)

April 7, 2014

Tampa, FL – PetPR.com, the only press release distribution service exclusively for the pet and veterinary marketplace, now offers select PR Newswire services that can help clients reach thousands of online outlets. PR Newswire is the premiere global provider of multimedia content distribution that enables marketing and communications professionals to leverage content to engage with key audiences. The ability to combine niche targeting options from PetPR.com with PR Newswire’s online distribution and media targeting creates greater opportunity for veterinary services and pet product businesses to reach their target audiences and gain online brand recognition.

PetPR.com clients include pet product manufacturers, pet service providers, franchises, veterinary hospitals, suppliers, colleges, industry organizations, retailers, distributors, authors, shelters, hospices, trade shows and more.

PetPR.com has developed extensive and proprietary media lists of bloggers, journalists, producers and editors seeking veterinary and pet product news for story ideas, interviews with industry influencers, and access to products for review.

“These lists, and our exclusive focus on pet and veterinary businesses, are what set PetPR.com apart from other newswire services. The intense focus we have on our lists is intended to improve a company’s chance of obtaining true editorial coverage,” explained Liz Lindley, CEO of PetPR.com. “Yet, as publicists and marketers, we appreciate when a company needs online visibility in a broad way, which is why our partnership with PR Newswire is an excellent add-on option for our customers.”

In addition, PetPR.com distributions are posted on PetPR.com’s Newsroom and shared on Facebook, Twitter, LinkedIn and Google+, reaching thousands of other pet media, businesses and influencers.

“PR Newswire is pleased to offer its distribution services to PetPR.com clients. The combination of targeting options from PetPR.com and PR Newswire’s industry leading online distribution network and media targeting capabilities will complement each other and offer clients access to specific audiences,” said Tim Griffin, Vice President, Distribution, PR Newswire.

“PetPR.com gives every pet and veterinary business a way to announce news to pet media in an affordable way,” Lindley said. “We know that PR Newswire’s Web News Release Plus service will expand the reach of client news to thousands of online outlets. Brand recognition and editorial coverage are the keys to a successful public relations campaign, and PetPR.com has simplified the process for any size company to share their news.”

Web News Release Plus combines news release hosting on PRNewswire.com with far-reaching distribution via PR Newswire’s online syndication network of more than 5,700 websites, including some of the Internet’s largest news sites and search engines such as AOL, msnbc, Yahoo! News and Google News.

PetPR.com clients will be able to select from PetPR.com’s specialty lists for aquatic, exotics, avian, equine, pet and veterinary trades, and have the option to add on relevant PR Newswire Media Microlists, to further refine their targeting.

Pet and veterinary businesses, organizations, and individuals can submit their press releases to PetPR.com via the online form. Further, PetPR.com offers writing of tradeshow press kits and press releases to position a company’s news and growth. Clients can order and distribute press releases with no minimum commitment, and no monthly obligation.

 

Fetching Names Liz Lindley CEO (Fall 2013)

September 24, 2013

Tampa, FL – Fetching Communications, the full-service public relations agency serving the pet and veterinary marketplace, has appointed Liz Bard Lindley as the company’s Chief Executive Officer. Lindley joined Fetching in 2011 as the Director of Client Services. Kristen Levine, founder of Fetching Communications, continues to serve as the company’s President.

“Liz’s expertise in leadership, public relations and marketing, along with her attention to providing top notch client care has been significant to our growth in recent years,” said Levine. “As CEO, Liz will build our team and client roster while ensuring that clients see great results from our multi-faceted, strategic campaigns.”

Lindley, based in New Jersey, is a public relations professional who has managed consumer, corporate, education, professional services, and PR agency accounts for nearly 20 years. As CEO, she will oversee company strategy, client service, operations and marketing for Fetching Communications and for PetPR.com’s pet and veterinary news distribution service. Fetching’s public relations and marketing team operates from cloud-based offices nationwide, and offers clients strategic insight and campaigns for branding, media relations, website content, search engine optimization, design, and social media.

“I’ve developed our team to deliver results-oriented campaigns that support the growth of pet and veterinary businesses,” said Levine. “Liz will continue to evolve this initiative to best serve our clients in an ever changing marketplace.”

Prior to joining Fetching, Lindley worked for a legal PR agency, a publicly held education company, and a global public relations firm. She earned her BA from the University of Virginia and her Juris Doctorate (JD) from Emory Law School.

Levine, owner of Fetching Communications’ holding company Red Barn Enterprises, Inc., is an established pet expert, spokesperson and entrepreneur helping brands connect authentically with pet parents. She will continue to serve a strategic role in the growth of both Fetching Communications and PetPR.com, while developing her own consulting and spokesperson offerings for brands targeting the pet-loving, 50+ audience. Levine currently works with companies like Bissell, Comcast, Toyota and HSN on consumer engagement programs.

 

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