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DOGSWELL® PLAYS BALL WITH FETCHING COMMUNICATIONS

September 6, 2010

Los Angeles-based company selects Fetching to promote NUTRISCA™

Tampa, FL — Kristen Levine, president and founder of Fetching Communications announced today that Los Angeles-based company, DOGSWELL® has hired the agency to promote NUTRISCA™, the new potato-free, grain-free and certified low glycemic dry dog food.

NUTRISCA™ dry dog food is one of the only grain-free formulas containing no potato or tapioca, both of which are high on the Glycemic Index. Instead great sources of protein and fiber are used, including peas and chickpeas. In palatability tests, dogs chose NUTRISCA™ over a leading competitor three to one.
“We wanted to wow consumers by creating a diet that addressed the need for grain-free and low glycemic food while still delivering premium ingredients, optimal protein and taste that dogs will gobble up. We’re confident NUTRISCA™ will be in a class of its own,” explains Marco Giannini, DOGSWELL® founder and chairman.
“I’ve followed DOGSWELL®’s success over the years and have appreciated Marco’s tenacity in growing the company and building the brand,” says
Kristen Levine, president and founder of Fetching Communications. “I’m delighted our agency has been chosen to launch NUTRISCA™ because functional diets go that extra step in helping our pets live longer, happier lives,”

Kristen Levine, president of Fetching Communications and Marco Giannini, DOGSWELL® founder and chairman are both available for interview. Please contact Adie Lee at Adie@fetchingcommunications.com or (321) 806-5209 to schedule an interview.

Fetching Communications, founded in Tampa, FL in 2003, is a public relations, media outreach and marketing agency that focuses exclusively on veterinary, pet and animal-oriented products and services. Now representing more than 20 companies and organizations stretching from the United States to Australia, Fetching Communications has entrenched itself as a leading agency for the $47.7 billion annual pet product and pet supply industry.

About DOGSWELL®:
All DOGSWELL® products are made from natural meat and poultry with absolutely no added hormones, processed gluten, and no artificial colors, flavors, or preservatives. Products are free of wheat, corn, soy, and flour. DOGSWELL® food and treats do not contain BHA, BHT or Ethoxyquin, artificial preservatives that extend the shelf life of a product. By using the best natural healthy ingredients combined with functionality, DOGSWELL® provides pure nutrition with natural benefits. It’s simple, functional and just what your pet wants and needs.

DOGSWELL® is located in Los Angeles, CA and was founded by Marco Giannini in 2004. DOGSWELL® and CATSWELL® products are carried in independent pet stores and in natural food stores nationwide.

Find out more by visiting: www.dogswell.com.

Contact:

Adie Lee
Adie@fetchingcommunications.com
321-806-5209