Web & SEO
Inbound Marketing For Your Pet Business
May 14, 2012 By Stephanie Rotunda, The Cat’s Meow Many pet businesses I speak with tell me their primary methods of finding new customers are attending trade shows and magazine ads. Trade shows, like print advertising are examples of outbound marketing. Both target masses of people, most of who are trying to block your message. [...]
Content is king… Long live the king!
April 23, 2012 By Lauren Spencer, Dances with Schnauzers “Content is king” has long been a popular concept among online marketers, but what you may not realize is that the phrase was first coined by Bill Gates (of Microsoft fame) in an article from 1996. You can read it here. In this article Gates states [...]
You’ve Earned Great Media Placements, Now what?
April 16, 2012 By Dave Payne, Media Relations Bulldog As a business owner, you’ve hired a PR agency to ensure your brand name resounds throughout the media landscape –newspapers, TV news and blogs. Each month, the placements your agency has made for you pile up in your inbox, but what do you do with them [...]
How to Create a Polished Video for YouTube That’s Both Professional and Entertaining
February 22, 2012 By Lauren Spencer, Dances with Schnauzers Which of the below answers best describes your familiarity with YouTube? A) WhoTube? B) I’ve used the service to watch videos but don’t have an account. C) I have an account so that I can rate videos and leave comments but I don’t post any videos [...]
7 Marketing Resolutions for 2012
January 10, 2012 By Stephanie Rotunda, The Cat’s Meow 1. Start a company blog. According Hubspot, companies that blog receive 55% more website traffic and 70% more leads! This leaves little doubt that a blog is one of the best tools you have to attract new visitors, leads and customers. A consistently updated blog adds [...]
Consider Mobile Marketing for 2012
October 24, 2011 by Stephanie Rotunda, The Cat’s Meow The forcast in Denver is calling for 7” of snow this Wednesday! It seems like just days ago my family was celebrating the fourth of July and now the holidays are upon us. And if you are like me, you are going to try to loose [...]
Web Presence vs. Web Site
September 26, 2011 by Terry Zelen, Over Retriever It’s said that not all men are created equal. It can also be said that not all web sites are either. So what sets a site apart from the pack? It’s actually a number of elements that come together to create a web presence and not just [...]
