Trade Shows
Trade Show Survival Checklist
February 6, 2012 By Kristen Levine, Wizard of Paws Trade shows require a lot of preparation whether you are attending or exhibiting. In advance of Global Pet Expo late this month, I thought I’d share our trade show packing checklist for the company and employees to help you avoid forgetting to bring (or charge) something [...]
Fetching Presents The Wonderful Widgets of Oz
September 7, 2011 by Lauren Spencer, Dances with Schnauzers Fetching Communications had the honor of speaking at the 3rd annual BlogPaws Pet Blogging and Social Media Conference in Vienna, Virginia, and despite hurricane Irene showing up to the party, attendees were determined to make the most of the opportunity to interact and collaborate with their [...]
The Law of Attraction
August 15, 2011 By Kristen Levine, Wizard of Paws Call it what you will—the power of positive thinking, a glass half full attitude, but the law of attraction is easily tapped into these days in our industry. There are few industries that are more rapidly evolving than the pet and veterinary market place today. Mergers [...]
Key Tips and Insights for Trade Show Attendance and Booth Displays
August 8, 2011 By Joanna Smiley, Dogged Publicist I recently had the opportunity to attend the 2011 AVMA Trade Show in St. Louis with one of our clients, Veterinary Practice Partners (VPP). Much to my excitement, the eye opening experience at this trade show taught me many skills that went far beyond the scope of [...]
Using POS Marketing to Write More Orders at Trade Shows
July 25, 2011 by Katherine Brandenburg, Pick of the Litter I recently worked with pet industry reporter Princess Jones on articles about Point-of-Sale marketing for Pet Elite and Pet Business magazine. (The first one is the August cover story of Pet Elite and the other is in Pet Business magazine’s September issue – so be [...]
They don’t call it SuperZOO for nothing!
Just a week ago I was thinking about how relaxing this year’s SuperZoo show would be compared to previous trade shows. It seemed like this year’s show would be more laid back in terms of meeting with clients and exploring new opportunities. Now, just 7 days later, I am wide-eyed, staring at our multi-page agenda [...]
Woofs of Wisdom from Global Pet Expo
Here are 3 of my GPE take-aways that you might find helpful in your business: Tell your story! Every company has one, but few companies do an effective job of sharing with the world their mission and how it benefits the consumer or their pet. I found myself pining to do business with a handful [...]
