Social Media
Inbound Marketing For Your Pet Business
May 14, 2012 By Stephanie Rotunda, The Cat’s Meow Many pet businesses I speak with tell me their primary methods of finding new customers are attending trade shows and magazine ads. Trade shows, like print advertising are examples of outbound marketing. Both target masses of people, most of who are trying to block your message. [...]
The Evolution of Social PR
March 31, 2012 By Meredith Schneider Over the past few years, social media has become a central component of communications campaigns. While there has been no shortage of debate on which department owns social media, more and more PR pros have been adding social media duties to their day-to-day activities. According to the USC Annenberg Strategic [...]
Social Media Marketing: How Pet Businesses Can Benefit from Pinterest
March 19, 2012 By Meredith Schneider I have to admit, I was hesitant to explore this latest social media trend. Aside from posting a random concert video here or there on YouTube, I’m quite content with my trifecta of social networks – Facebook, Twitter and LinkedIn. However, I couldn’t ignore the recent hype surrounding Pinterest [...]
Keeping Your Facebook Followers Interested: Top 10 Ideas for Page Updates
February 27, 2012 By Kelly Farnan, Best in Breed Often, business owners can be stumped when it comes to ideas for regular Facebook content. To be honest, most are so busy running their business, that they simply have no time to think about status updates. As for regular updates, you should be posting at the [...]
How to Create a Polished Video for YouTube That’s Both Professional and Entertaining
February 22, 2012 By Lauren Spencer, Dances with Schnauzers Which of the below answers best describes your familiarity with YouTube? A) WhoTube? B) I’ve used the service to watch videos but don’t have an account. C) I have an account so that I can rate videos and leave comments but I don’t post any videos [...]
Embrace Facebook’s Timeline Layout…
Because It’s Here to Stay
January 29, 2012 By Lauren Spencer, Dances With Schnauzers Currently there two types of Facebook users… those that have adopted the new Timeline layout, and those who have chosen to stick with the traditional profile layout. Unfortunately, it’s only a matter of time before there is only ONE type of user. Facebook will ultimately switch [...]
7 Marketing Resolutions for 2012
January 10, 2012 By Stephanie Rotunda, The Cat’s Meow 1. Start a company blog. According Hubspot, companies that blog receive 55% more website traffic and 70% more leads! This leaves little doubt that a blog is one of the best tools you have to attract new visitors, leads and customers. A consistently updated blog adds [...]
