Public Relations
Inbound Marketing For Your Pet Business
May 14, 2012 By Stephanie Rotunda, The Cat’s Meow Many pet businesses I speak with tell me their primary methods of finding new customers are attending trade shows and magazine ads. Trade shows, like print advertising are examples of outbound marketing. Both target masses of people, most of who are trying to block your message. [...]
You Can Avoid Random Acts of PR
May 7, 2012 By: Liz Lindley, Leader of the Pack Random: hit or miss, scattered, unplanned Nonrandom: methodical, systematic, orchestrated, deliberate Most businesses consider public relations to be significant to their business development efforts yet, many businesses participate in what I call “random acts of PR.” This happens for several reasons: the company may have [...]
You’ve Earned Great Media Placements, Now what?
April 16, 2012 By Dave Payne, Media Relations Bulldog As a business owner, you’ve hired a PR agency to ensure your brand name resounds throughout the media landscape –newspapers, TV news and blogs. Each month, the placements your agency has made for you pile up in your inbox, but what do you do with them [...]
What Are You Waiting For?
April 9, 2012 By Kristen Levine, Wizard of Paws A few months ago, I found a magnet in a gift shop at Denver International Airport. It’s a 4″ x 4″ square piece of magnetic vinyl with the words “What Are You Waiting For” emblazoned in hot pink. It resonated with me because I had just [...]
The Evolution of Social PR
March 31, 2012 By Meredith Schneider Over the past few years, social media has become a central component of communications campaigns. While there has been no shortage of debate on which department owns social media, more and more PR pros have been adding social media duties to their day-to-day activities. According to the USC Annenberg Strategic [...]
Meet the Freelancers—How Today’s Economy Can Be An Advantage for Your PR
March 22, 2012 By Audrey Strong, Faithful, Frisky Publicist With the collapse of Lehman Brothers in 2008, the effect rippled far and wide through creative communities in advertising, journalism, multimedia and public relations. In the Hearst and Conde Nast Buildings in New York City, home to some of America’s best-known and engaging magazines, desks were [...]
Oh, the Places You’ll Go!
March 5, 2012 By Liz Lindley, Leader of the Pack Happy Birthday Dr. Seuss! We all remember the rhymes and messages of Dr. Seuss books, which are celebrated each year during the National Education Association’s Read Across America program celebrated on March 2nd. This may inspire you to recall Green Eggs and Ham, or And [...]
