Marketing
Inbound Marketing For Your Pet Business
May 14, 2012 By Stephanie Rotunda, The Cat’s Meow Many pet businesses I speak with tell me their primary methods of finding new customers are attending trade shows and magazine ads. Trade shows, like print advertising are examples of outbound marketing. Both target masses of people, most of who are trying to block your message. [...]
You Can Avoid Random Acts of PR
May 7, 2012 By: Liz Lindley, Leader of the Pack Random: hit or miss, scattered, unplanned Nonrandom: methodical, systematic, orchestrated, deliberate Most businesses consider public relations to be significant to their business development efforts yet, many businesses participate in what I call “random acts of PR.” This happens for several reasons: the company may have [...]
SPECIALTY VETS: Go Beyond Traditional Media Efforts and Consider Marketing Direct to Pet Owners
April 30, 2012 By Kelly Farnan, Best in Breed The relationship between a specialty veterinarian and a primary care veterinarian is a symbiotic one. They rely closely on one another for the care of pets with advanced medical needs. Many specialists see themselves as an “extension” of the primary care veterinarian. So, when it comes [...]
What Are You Waiting For?
April 9, 2012 By Kristen Levine, Wizard of Paws A few months ago, I found a magnet in a gift shop at Denver International Airport. It’s a 4″ x 4″ square piece of magnetic vinyl with the words “What Are You Waiting For” emblazoned in hot pink. It resonated with me because I had just [...]
The Evolution of Social PR
March 31, 2012 By Meredith Schneider Over the past few years, social media has become a central component of communications campaigns. While there has been no shortage of debate on which department owns social media, more and more PR pros have been adding social media duties to their day-to-day activities. According to the USC Annenberg Strategic [...]
Calculating Marketing ROI (Return on Investment)
March 11, 2012 By Stephanie Rotunda, The Cat’s Meow A marketing campaign is an investment and must be measured and monitored to ensure that it is a solid investment. Understanding your ROI helps you justify marketing investments. In a down economy, many companies cut their marketing budget. This is a risky move since marketing is [...]
Oh, the Places You’ll Go!
March 5, 2012 By Liz Lindley, Leader of the Pack Happy Birthday Dr. Seuss! We all remember the rhymes and messages of Dr. Seuss books, which are celebrated each year during the National Education Association’s Read Across America program celebrated on March 2nd. This may inspire you to recall Green Eggs and Ham, or And [...]
