Sit, Stay, Speak.

Sit, Stay, Speak is a  personal invitation to our clients, colleagues and friends to sit back, relax and enjoy weekly anecdotes from our pack of marketing professionals. Each post is full with marketing advice and tips to help you grow your business. We also invite you to “speak” back with your own comments and opinions.

Pet Marketing and Public Relations Firm – “Hiring a PR Firm 101″

Posted In: Marketing, Public Relations, Uncategorized

May 4, 2013 Audrey Strong, Faithful, Frisky, Publicist In today’s economy, pet marketing and public relations dollars are increasingly precious and scrutinized as our country and businesses soldier through a prolonged recession. In the classic “chicken or the egg” scenario, many companies debate over cutting PR and marketing, attempting to identify just how much ROI [...]

Securing Blogger Posts – Bloggers aren’t your Personal Publicist

Posted In: Marketing, Social Media, Web & SEO

May 3, 2013 By Dave Payne, Media Relations Bulldog Recently, I was promoting a client’s Facebook contest to “mommy” and pet bloggers.  I figured that bloggers were always looking for content, especially content that their readers would find beneficial.  Much to my surprise, the overall response wasn’t stellar.  I had mentioned in my pitch that [...]

What We Like About YouTube One Channel

Posted In: Marketing, Social Media

April 7, 2013 By Lauren Spencer, Dances with Schnauzers YouTube is getting a total overhaul… it’s called YouTube One Channel. Here’s what the new design looks like: Here’s what we like about YouTube One Channel: The design is a lot cleaner – it seems like they’re trying to imitate the look of Google+ or Facebook [...]

Baby Boomer Pet Parents Put the BOOM in Pet Trends and Spending

Posted In: Marketing, Trade Shows

April 1, 2013 By: Kristen Levine, Wizard of Paws Baby Boomer Pet Parents say… BOOM! That’s a favorite saying of one of our favorite Fetching Communications’ clients, Tobi Skovron of Pup Pee Solutions, a PetSafe brand. It’s his chant or cheer for our team to do our best work. It’s also the sound you hear [...]

Trade Show Media Appointments: Don’t Worry if your Appointment doesn’t Show!

Posted In: Trade Shows

By Dave Payne, Media Relations Bulldog Each year, many of Fetching’s clients attend trade shows in order to launch and promote their new products and services.  And, of course, scheduling media interviews at their booths during each show is one of Fetching’s primary goals.  However, even with great planning, early media attendee outreach and scheduled [...]

Generate Positive Online Reviews Through Customer Service

Posted In: Marketing, Social Media

March 1, 2013 By: Kelly Farnan, Best in Breed Poor customer service goes viral at the speed of light these days. Reputations are checked with quick clicks to Yelp, FourSquare, Facebook and more! And, while PR, marketing and social media strategies can indeed build your business, it can’t make up for poor customer service. Consider [...]

Digital Crisis Communications: What to do?

Posted In: Marketing, Public Relations, Social Media

February 18, 2013 By Audrey Strong, Faithful, Frisky Publicist Carnival Cruise lines and its disabled Triumph ship. Ralph Lauren making U.S. Olympic team uniforms in China. Southwest Airlines kicking a well-known movie director off a plane for being overweight. Brands, issues management and crisis communications are the source of a lot of news and it’s [...]