Sit, Stay, Speak.
Sit, Stay, Speak is a personal invitation to our clients, colleagues and friends to sit back, relax and enjoy weekly anecdotes from our pack of marketing professionals. Each post is full with marketing advice and tips to help you grow your business. We also invite you to “speak” back with your own comments and opinions.
Inbound Marketing For Your Pet Business
Posted In: Marketing, Public Relations, Social Media, Web & SEO
May 14, 2012 By Stephanie Rotunda, The Cat’s Meow Many pet businesses I speak with tell me their primary methods of finding new customers are attending trade shows and magazine ads. Trade shows, like print advertising are examples of outbound marketing. Both target masses of people, most of who are trying to block your message. [...]
You Can Avoid Random Acts of PR
Posted In: Marketing, Public Relations
May 7, 2012 By: Liz Lindley, Leader of the Pack Random: hit or miss, scattered, unplanned Nonrandom: methodical, systematic, orchestrated, deliberate Most businesses consider public relations to be significant to their business development efforts yet, many businesses participate in what I call “random acts of PR.” This happens for several reasons: the company may have [...]
SPECIALTY VETS: Go Beyond Traditional Media Efforts and Consider Marketing Direct to Pet Owners
Posted In: Marketing
April 30, 2012 By Kelly Farnan, Best in Breed The relationship between a specialty veterinarian and a primary care veterinarian is a symbiotic one. They rely closely on one another for the care of pets with advanced medical needs. Many specialists see themselves as an “extension” of the primary care veterinarian. So, when it comes [...]
Content is king… Long live the king!
Posted In: Web & SEO
April 23, 2012 By Lauren Spencer, Dances with Schnauzers “Content is king” has long been a popular concept among online marketers, but what you may not realize is that the phrase was first coined by Bill Gates (of Microsoft fame) in an article from 1996. You can read it here. In this article Gates states [...]
You’ve Earned Great Media Placements, Now what?
Posted In: Public Relations, Web & SEO
April 16, 2012 By Dave Payne, Media Relations Bulldog As a business owner, you’ve hired a PR agency to ensure your brand name resounds throughout the media landscape –newspapers, TV news and blogs. Each month, the placements your agency has made for you pile up in your inbox, but what do you do with them [...]
What Are You Waiting For?
Posted In: Marketing, Our Pack, Public Relations
April 9, 2012 By Kristen Levine, Wizard of Paws A few months ago, I found a magnet in a gift shop at Denver International Airport. It’s a 4″ x 4″ square piece of magnetic vinyl with the words “What Are You Waiting For” emblazoned in hot pink. It resonated with me because I had just [...]
The Evolution of Social PR
Posted In: Marketing, Public Relations, Social Media
March 31, 2012 By Meredith Schneider Over the past few years, social media has become a central component of communications campaigns. While there has been no shortage of debate on which department owns social media, more and more PR pros have been adding social media duties to their day-to-day activities. According to the USC Annenberg Strategic [...]
