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When PetSafe wanted to gain national and regional coverage for its 2014 Bark for Your Park contest, they turned to Fetching. Our objective—drive traffic to PetSafe‘s contest online through earned media placements. Our pitching resulted in nearly 300 media placements across newspaper, magazine, TV, radio, blog and online media outlets, totaling more than 50,000,000 impressions for the contest.
With pet parents spending time on Facebook, it was important to veterinary specialty hospital CARES to help that audience engage on the practice’s Facebook page. CARES engaged Fetching to build its Facebook fan base with an advertising campaign and dynamic, changing images. Fetching’s fanbuilding campaign strategy generated CARES 9,819 new page “likes,” growing from 3,626 fans in May 2013 to 13,445 fans in August 2014.