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When South Carolina was hit with colossal storms and flooding, the traumatic story of a one-year-old dog named Brees came to the attention of the veterinary specialists at Charleston Veterinary Referral Center (CVRC), who treated Brees’ wounds. Brees suffered an unforgettable journey through a drainage pipe during the storm, and her story was not only compelling, but had a positive outcome due to the care she received at CVRC. Fetching’s PR team knew that the story would be of interest to the media.
Fetching’s media outreach campaign resulted in numerous regional television segments about Brees and her treatment at CVRC, as well as a coveted spot on the national PeoplePets.com. The campaign resulted in more than 15 placements and close to 28,000,000 impressions.
The Torus Pet Water Bowl — from New Zealand-based business Heyrex — needed a branding campaign to gain exposure in North America. Fetching’s strategy was to earn product reviews by pet bloggers, and also pitch the product to boating and RV publications, as the bowl’s unique design makes it ideal for traveling with pets.
Glowing Torus write-ups were featured on Dogster, Confessions of a Rescue Mom, At the Fence, Dakota’s Den, Fur Everywhere, and Live! Wag! Bark!, as well as in MotorHome and Trailer Life magazines., with more reviews still pending.